Microsoft gets a little less aggressive. They will continue the Windows 10 upgrade, but now gives you the ability to say no. Microsoft had a goal of a billion installations of Windows 10, and has driven hard to achieve this goal.
Windows 10 has now reached well over 300 million installations, but not all have been equally satisfied with the aggressive line that Microsoft has run. They have forced people to get them over to the new version. A woman in Seattle sued Microsoft and was awarded 10,000 dollars, after an upgrade was performed without that she wanted or had approved it.